Software DevelopmentPUBLISHED

MunicipalTube: Batad Uncovered

Liezel A. Tiña (College of Information and Computing Studies, Northern Iloilo State University Batad Campus), Mark Anthony C. Maiso (College of Information and Computing Studies, Northern Iloilo State University Batad Campus)
March 3, 2026

Abstract

In the digital age, video-sharing platforms have become vital tools for communication, information dissemination, and community engagement; however, many local communities in the Philippines, including the Municipality of Batad, still face challenges in accessing timely information and maintaining efficient communication with local government offices. To address these gaps, this study developed MunicipalTube: Batad Uncovered, a dedicated website that delivers local news, community updates, and promotional videos, alongside features such as an event calendar, contact directory, and interactive map. Guided by the Technology Acceptance Model (TAM) and the Input-Process-Output (IPO) framework, the study evaluated user perceptions of the platform's usefulness and ease of use, with respondents—including residents, local officials, and IT experts—reporting high ratings in usability, efficiency, functionality, and overall quality, consistent with ISO/IEC 25010:2011 standards. The findings show that the platform effectively informs residents, strengthens community identity, encourages participation in local initiatives, and improves interaction with government offices; however, it also revealed the need for improvements in accessibility for persons with disabilities to ensure inclusivity. Overall, MunicipalTube demonstrates strong potential as a digital solution for enhancing local communication, fostering community engagement, and delivering a reliable, high-quality user experience for Batad residents.

Keywords

MunicipalTubeBatadcommunity engagementvideo-sharing platformlocal government communication