Indigenous artisans of the Panay Bukidnon community continue to struggle with preserving their cultural heritage and promoting their handmade products due to limited market access, labor-intensive profiling processes, and the absence of digital tools that support fair pricing and broader cultural visibility. These challenges restrict their economic opportunities and hinder the passing down of traditional craftsmanship. To address this gap, this study developed Sa Gugma sa Atong Kultura, a community-driven marketplace for indigenous artisan designed to highlight Panay Bukidnon culture while enabling artisans to manage their profiles, showcase products, and engage in direct e-commerce transactions. Using an Agile development process, the system was built as a responsive web application with a React.js frontend, Node.js backend, and MySQL database. Twenty-six participants including Indigenous artisans, the Head of the Calinog Indigenous Peoples Office, customers, and IT experts were involved through interviews, surveys, observations, and system testing. The platform integrates key features such as artisan profiling, cultural content, messaging, and a machine learning-based dynamic pricing algorithm that adjusts product prices based on historical data, seasonal patterns, and local supply and demand. Results showed that the system is excellent with an overall mean score of 4.80 and received positive evaluations in functionality, usability, reliability, performance efficiency, maintainability, and portability based on an ISO/IEC 25010:2011-adapted assessment. Overall, the findings demonstrate that the platform not only promotes the cultural identity of the Panay Bukidnon community